The Collection is inspired by the ambition of my generation and the drive to create a Saville Row /Milan esque standard for local guys to aspire to wear.
Men’s style is an afterthought for most retailers in the market, the quality and versatility of locally available formal menswear has been questionable. The continued influx of mass produced formal menswear has been a personal sore point for some. This inspired me to establish a modern brand that provides value and stylish aesthetic for local men. Men’s fashion is a multi million dollar industry and dynamics in Zimbabwe do not favour any focus on high end fashion. However, there exists a large contingent of men with an affinity for perceived luxury brands. The Craig Zoowie Collection exists for these men.
This Craig Zoowie Collection is a contemporary men’s bespoke label. It’s intended for individuals who appreciate the value of always looking good on one’s own terms rather than being spoon-fed trends. This brand extracts inspiration from fashion, culture and the philosophy of modern men. Eschewing the cliche’d rules of traditional men’s fashion, we endorse individualism. The Craig Zoowie Collection is for the man who doesn’t feel he should have to be like everybody else and remains unapologetic in this pursuit.
